Jack Schlossberg, the grandson of John F. Kennedy, faces challenges in a competitive primary race for the Democratic nomination in New York’s 12th Congressional District.
In recent polls, Schlossberg has dropped to third place among candidates. His campaign trail in Manhattan portrays a mix of nostalgia and youthful ambition. His ads feature Nancy Pelosi, the former House speaker, and his mother, Caroline Kennedy. At campaign events, he attracts high school students and retirees as supporters.
His final campaign event at Terminal 5, a venue popular in the past, lacked strong attendance. References to his grandfather were prominent, mixed with modern elements like dabs and songs by Kesha to appeal to younger voters.
Schlossberg’s candidacy seeks to succeed Representative Jerrold Nadler in a district known for its affluence and influence. He competes against major contenders including Micah Lasher, Nadler’s preferred successor, Alex Bores, supported by artificial intelligence interests, and others such as George Conway and Nina Schwalbe.
Facing setbacks like staffing issues and declining poll numbers, Schlossberg aims to control the narrative around his campaign. He shared with The Wall Street Journal his view that the race symbolizes a struggle between social media-savvy individuals and dark money forces. While highlighting youthful energy, he acknowledged competition from fellow candidates closer to his age, like 35-year-old Alex Bores.
Schlossberg criticizes billionaire-backed campaigns by rivals, countering them by investing over $1 million of his own funds into his campaign.
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