The frenzy outside Madison Square Garden has escalated, raising concerns among New York City officials. While the New York Knicks excel within the arena, fans outside celebrate with increasing fervor.
Following 10 straight playoff wins, the Knicks are nearing the NBA Finals, a feat not achieved in over 25 years. However, the atmosphere outside the Garden has become chaotic. After Thursday’s game, police arrested six individuals amid the celebrations, which spiraled into disorder. Fans broke through barricades and hurled glass items, with a crowd of about 6,000 participants.
In response, city officials have canceled crowd-watching parties outside the arena. This decision has disappointed many dedicated fans, who blame what they see as ‘fake fans’ using the gatherings to create viral social media content. These videos, particularly influencers’ content, have significantly impacted Knicks fandom.
Five years ago, Sidetalk, a well-known online account, posted a video capturing the exuberant postgame celebration of a Knicks victory over the Boston Celtics. In the clip, a fan, Jordie Bloom, coined the phrase “Bing Bong,” a reference to the sound of subway doors closing. This phrase quickly gained attention, being viewed millions of times on YouTube and Instagram, becoming synonymous with Knicks celebrations.
The dynamic yet tumultuous scenes outside Madison Square Garden have prompted city action, impacting the way Knicks fans traditionally celebrate game victories.

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