Health insurance functions as a profit-driven system. Its complexity and confusion serve a purpose, keeping individuals powerless and financially drained. Every moment spent on hold, every appeal for a denied claim, contributes to this cycle. This frustration often results in futile expenditures that feed back into the broken system.
The problem isn’t a conspiracy among executives, but rather, an ordinary system that’s challenging to fix.
Financial incentives have become powerful, dictating the healthcare landscape. Health insurance is often viewed as a safety net, where payments during healthy periods are believed to offer protection during illnesses. However, the reality for many is starkly different.
The Business Model
The U.S. healthcare and insurance system operates fundamentally as a business. Its goals include managing risk, controlling costs, and ensuring financial returns. Patients, on the other hand, must navigate this intricate system while dealing with illness or caring for sick loved ones.
Misaligned incentives, not bad people, lead to poor outcomes. Executives are rewarded for financial achievements, hospitals safeguard their margins, and physicians face pressure to see more patients. Each decision appears logical in isolation, yet collectively, they prioritize financial outcomes over health.
The Economics
The Affordable Care Act mandates insurers in the large-group market to allocate 85 percent of premium dollars on medical care and improvements. Nonetheless, the core incentive lies in managing the vast flow of healthcare spending. As spending increases, so do the attached dollars.
Employer-sponsored family coverage costs neared $27,000 annually in 2025, with employees contributing $6,850 on average. Meanwhile, 100 million American adults have medical or dental debt. Insurance costs rise, as does the reluctance to use it due to financial fears.
The Consequences
Healthcare impacts go beyond hospitals, touching workplaces, household finances, productivity, and national competitiveness. Decisions about medical care in the face of financial strain are not merely personal; they affect the broader economy and society.
Two futures are possible: continuing with a complex healthcare economy benefiting from sickness, or reinventing the system to prioritize efficiency and health.
The Importance of Transparency
Transparency is crucial. It involves more than another inaccessible government page. Insurers and providers must clarify negotiated rates, reimbursement structures, denials, and billing logic. Employers need clearer insight into healthcare expenditures, and patients should have the information to question costs before incurring bills.
Transparency alone won’t solve American healthcare issues, but it’s a foundational step. The shift towards evaluating health outcomes rather than financial manipulations is essential. People deserve a system that fosters health without financial apprehension.
The measure of care should be based on health improvements and the ability to seek help without financial repercussions. This standard is what citizens deserve and should advocate for.
Joshua Resnikoff, founder of Sunstone Health, leads an AI-driven health platform aimed at reducing diagnostic times for genetic conditions. His perspectives reflect personal viewpoints.

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