Democracy Dies in Darkness
Despite Everlane’s promise of sustainability, shoppers have expressed concerns over fast-fashion practices for years.
Everlane began opening physical stores in 2017, indicating a shift from its original direct-to-consumer model.
The recent news that fast-fashion giant Shein reportedly acquired Everlane has stirred strong reactions. Everlane, once a favorite among millennial office workers during the 2010s, is now seen in a different light due to this acquisition.
This development, a rare instance of public outcry following a retail acquisition, has highlighted ongoing conversations about sustainability in the fashion industry.