Recent trends show Latino men who played a significant role in President Donald Trump’s election are distancing themselves from him ahead of the midterm elections. A new NBC News/Telemundo poll indicates a decline in support among Latino men, a demographic that previously leaned towards Trump in the last presidential election in key states like Arizona and Nevada.
Shifting Political Alignments
Historically, Hispanic and Latino voters tended to support Democrats. However, Trump successfully gained traction within this group during his previous campaign. As Democrats aim to reclaim their influence among Hispanic and Latino voters during the midterms, a major question arises: Will these voters revert back to supporting the Democrats?
The reversal of support from Latino men could critically impact the Republican Party’s prospects in the midterm elections, particularly in competitive regions such as Texas, Nevada, and Florida.
Poll Findings
The NBC News/Telemundo poll highlights a significant decline in Trump’s approval rating among Latino men, which stands at 33 percent. A large majority, 64 percent, disapprove of his job performance. The poll also shows Democrats holding a 24-point advantage on the generic congressional ballot among Latino voters, with 59 percent favoring Democratic control of Congress as opposed to 35 percent supporting Republicans.
The survey reveals a consistent negative view of Trump from both Latino men and women. Despite Latino men leaning less towards Democrats than women, they still show a 16-point preference for Democratic control of Congress. Concerns about the economy and immigration enforcement are significant among these voters.
Economic Concerns
Economic issues seem to be a primary driver of the shift away from Trump. The poll indicates 65 percent of Latino voters feel that Trump’s policies have harmed economic conditions, while 63 percent report that their household income is lagging behind the cost of living. Democrats now enjoy a 21-point lead regarding economic management, a reversal from the 2024 election cycle.
Furthermore, 67 percent of Latino voters believe Trump’s immigration policies are excessive, with only 22 percent considering them appropriate.
Past Polling Data
In August, polling data from CNN and SSRS highlighted Trump’s slipping approval among Hispanic voters. A data analyst underscored that the president’s approval rating among Hispanic men had dropped significantly. Civiqs also corroborated this trend, finding that 59 percent of Hispanic and Latino men disapprove of Trump, while 36 percent approve.
The UnidosUS poll reflects similar sentiments, showing 34 percent approval and 64 percent disapproval among Latino men. This poll involved a large sample of 3,000 registered voters, providing statistically significant insights.
The Cause of the Decline
The economy is often cited as a key factor for Trump’s declining approval among Hispanic and Latino voters. Matt A. Barreto from the UCLA Voting Rights Project explains that Trump’s failure to fulfill economic promises made in 2024 has led to disappointment among these voters. As a result, Democrats are seeing an opportunity to recapture Latino support, although they must actively fight for their backing.
Charles Venator-Santiago from the University of Connecticut notes that Trump’s immigration policy has contributed to the loss of Latino support. He points out that excessive immigration enforcement, including racial profiling by ICE, is hurting Trump’s standing even among conservative Latinos.
Future Political Implications
Both political parties will likely increase their efforts to attract Latino voters prior to the 2026 midterms. The NBC News/Telemundo poll identifies Latino voters as highly impactful in determining the election outcome. With 72 percent of Latino voters rating their interest in the upcoming election at the highest level and 54 percent expressing opposition to Trump through their vote, Latino voters, particularly Latino men, are seen as a critical voting bloc in the current political climate.

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