Hailey Bieber’s Summer Highlights and Business Ventures

Hailey Bieber showcased a bright yellow bikini while sharing her summer experiences with fans on Instagram. The 29-year-old model and entrepreneur posted a series of photos, captioned ‘August so far.’ Among the images, Bieber posed for a selfie in a skimpy two-piece with a triangle top and low-rise bottoms tied at the hips. She styled her hair in a sleek bun and accessorized with gold and diamond earrings, her engagement ring from Justin Bieber, and a pink manicure.

Additionally, Hailey sported a tank top and cropped sweatpants in other photos, smiling broadly while lounging on grass. Her fitness routine appeared in a gym video, and her dining preferences were shown in a shot holding meatballs topped with red sauce. Another photo shared her beauty regimen, featuring Rhode eye patches and hair curlers.

Bieber launched the skincare brand Rhode in June 2022, including products like Peptide Glazing Fluid and Barrier Restore Cream. The brand’s success led to its acquisition by e.l.f. for $1 billion in May 2025, with Bieber retaining her roles as Chief Creative Officer and Head of Innovation. Expressing excitement about the partnership, she shared her commitment to expanding Rhode globally.

In May, Bieber became the global digital ambassador for Italian swimwear brand Calzedonia, starring in the 2026 summer campaign. During an interview with Elle, she emphasized the importance of fit in swimwear choices, stating she has many swimsuits, but routinely uses five or six. Bieber noted her preference for pre-planning looks for summer vacations to stay organized.

Hailey Bieber also enjoys swimming and spending time by the pool. She told Elle that she prioritizes being in the water over tanning. Her summer style tips highlight the significance of well-fitting swimwear, and her organized approach to preparing for vacations.

Ashley Hume contributes as an entertainment journalist covering breaking news, celebrity updates, major events, and industry developments for Fox News Digital and Fox Business.