Youth Entrepreneurship Shines at Geneva Children’s Business Fair

The entrepreneurial ambitions of young individuals were prominently featured at the Geneva Children’s Business Fair, held Saturday in downtown Geneva. Despite the looming threat of rain, the event carried on at 100 S. Third St., under numerous tents. Organizers noted it was the largest participation they had recorded.

Among the participants were Amber Salzman and her son Will, 11, from Geneva. They took part by selling rainbow bracelets. Amber emphasized the importance of helping children grasp the essence of entrepreneurship. She mentioned, “It’s crucial for kids to realize there is work involved. They need to set up the tent, stock supplies, and engage with customers.”

Will Salzman expressed his budding interest in entrepreneurship, saying, “I might have a business when I get older. I’m not into taxes or mundane jobs. Selling sounds appealing, though I’m unsure what yet.”

Cam Fozo, co-president of the Geneva Children’s Business Fair, commented on the event’s popularity. “This year, we set a record with 83 booths, involving approximately 160 youngsters,” he stated. Last year’s figures ranged between 80 and 100 participants. Local marketing initiatives and partnerships with three area elementary schools contributed significantly to attracting new participants.

From second to fifth graders, the event reached a broader audience, drawing attention from the community. The fair featured children aged 6 to 16 and offered a diverse array of booths. Food stands like bakeries and lemonade stalls were present, alongside 3-D printing ventures and artists selling their crafts. Also notable was a young novelist promoting his book.

Many booths were repeat participants, as Fozo observed. “They enjoy the experience and the selling aspect brings them back annually.”

Frankie Perna, 11, from Geneva, was one such returning participant. She sold lemonade and added popcorn to her offerings in her third year. “We expanded our stall to include popcorn after initially focusing on lemonade. Over the past two years, I’ve averaged $200 each time, saving some and spending some. Presentation and pricing are key,” she noted.

Dustin Perna praised his daughter’s dedication. “She’s entrepreneurial and a diligent worker, with a bright future ahead.”

Fozo concluded by highlighting the event’s educational value. “Running a business builds resilience. We aim to cultivate adaptability in today’s youth amidst rapid global changes.”