Neil Hershman, CEO of 16 Handles, shared insights with Fox & Friends on the renewed popularity of frozen yogurt. He emphasized its health benefits, mentioning probiotics, lower calories, and higher protein content that make it a gut-friendly treat.
16 Handles stands out with its self-serve model, featuring 16 flavors and 50 diverse toppings. They’ve introduced new kefir soft-serve options, significantly boosting customer demand.
For those with a sweet tooth who also care about health, modern frozen yogurt is a compelling choice. Americans are increasingly willing to pay up to $20 for frozen yogurt, which is packed with protein and topped with premium ingredients such as pistachio cream and olive oil.
Greek frozen yogurt, known for its higher protein content compared to regular varieties, is gaining popularity. Additionally, upscale presentations and toppings contribute to the trend, elevating the experience and price.
A digital creator shared on Instagram how a visit to Birdie’s frozen yogurt shop in New York City was initially thought to be overhyped. However, the experience highlighted how premium toppings could justify the cost.
“Verdict: get the froyo!” the creator advised, suggesting weekday visits for shorter lines.
The increased focus on gut health, luxury, and social media appeal draws enthusiastic crowds to frozen yogurt shops. As Gen Z drinks less alcohol and seeks alternatives to bars, these establishments offer inviting café atmospheres.
Go Greek, established in 2012, champions a healthy living revolution. Their self-serve Greek frozen yogurt boasts sugar-free toppings and health benefits beyond traditional options.
The global frozen yogurt market was valued at $1.93 billion in 2025 and is projected to grow to $2.65 billion by 2034. Mimi’s in New York City emphasizes sustainability with Greek yogurt, milk, kefir, and seasonal fruit.
Culture Club in Nashville offers an array of toppings, including artisan honey and rose petals. Meanwhile, 16 Handles features better-for-you frozen yogurt, all-natural ice cream, and vegan choices like oatmilk soft serve.
Maeve Webster of Menu Matters highlights that guilt-free indulgence has long intrigued consumers. Halo Top’s “feel-good treat” ice cream with fewer calories and sugar dominated search trends last year.
While frozen yogurt boomed in the early 2000s, it faced declines due to oversaturation and consumer skepticism. However, future projections suggest growth, driven by healthier goals and upscale offerings.
16 Handles’ plans to expand into California with eight new stores mark its ambitious growth strategy.