Ed Catmull, cofounder of Pixar, shares valuable career advice for navigating the era of artificial intelligence. During an interview with Alex Mashrabov, CEO of Higgsfield AI, Catmull discussed the essential mindset for creatives as AI continues to reshape the industry.
According to Catmull, the key is to engage with evolving technology. “Our best act is to engage fully with it by learning the craft, adding to it, and collaborating with tool makers and artists,” he stated. He believes that when filmmakers encounter AI’s current limitations, these frustrations can highlight opportunities for innovation and breakthroughs.
Catmull’s career includes leading Lucasfilm’s computer division in 1979, which then evolved into Pixar after Steve Jobs acquired it in 1986. As a pioneer in computer animation, Catmull has witnessed the dual nature of technological shifts: both the creation of new possibilities and the emergence of new challenges.
He cited the rise of the internet and social media as examples, noting, “The internet democratized both information and disinformation.” Catmull expects AI to follow a similar path, presenting both opportunities and challenges.
“Our question is: Where do we stand? Are we engaging, developing, and moving toward things that are of great use?” he asked.
In the workplace, there’s a debate about whether AI can make workers more competitive or threatens job security. Although some fear AI could lead to their replacement, analysts suggest the technology is more likely to change and support various roles rather than eliminate them immediately.
Concerns are also rising about AI deskilling. There is a risk of overdependence on AI, which can undermine judgment and problem-solving skills, particularly for early-career employees.