Pressure mounts on FIFA President Gianni Infantino to abandon a World Cup privatization plan. This proposal, which could attract investments up to $20 billion, faces opposition from the global soccer community.
Growing Discontent
The latest objections emerged on Friday when a senior adviser to Infantino quit in protest. Additionally, the Asian Football Confederation (AFC) expressed serious concern over the establishment of the FIFA Forward Enterprise (FFE), the proposed fund.
The AFC stands in solidarity with UEFA and CONCACAF in expressing serious concerns over FIFA’s proposal to introduce private investment into FIFA’s flagship competitions and the decision-making process around FFE.
UEFA, the European football group, and CONCACAF, representing North American teams, have already condemned the initiative. CONCACAF criticized the lack of due process, the short timeline imposed, and the absence of review or approval by FIFA’s governance bodies.
Responses and Reactions
Infantino’s confidential plan was exposed on Tuesday. It proposes spinning off FIFA’s commercial operations into the FFE subsidiary, with 20% owned by private investors. The core investor would be a New York investment firm established by Joshua Kushner.
The proposal follows a highly successful World Cup hosted by the U.S., Mexico, and Canada, which saw record attendances and viewership. However, despite this success, the need for external investment is being questioned.
Spain’s victory over Argentina in New York’s MetLife Stadium marked the tournament’s successful conclusion. Yet, the Asian Football Confederation’s statement came soon after FIFA criticized media reports and vowed to continue with the project, despite growing opposition.
“Our planned consultation process was disrupted by incorrect media reports,” FIFA stated. “We will proceed with this consultation process to ensure that each member has the ability to express its vote based on facts.”
Internal Turmoil
The controversy intensified when Carlos Cordeiro, a senior adviser and a former Goldman Sachs banker, resigned. Cordeiro called the investment plan “a bad deal for football,” revealing he was not involved in the secretive project.
Cordeiro’s ties to Infantino date back to visits to the White House, where both met with former President Donald Trump. “Let me be clear. I had no involvement in this proposal, and I oppose it unequivocally,” he stated, urging others to voice their concerns.
As scrutiny on Infantino grows, the debate over the World Cup privatization plan continues to unfold.

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