Callaway Golf and Good Good Address Controversial Ad

Callaway Golf has released a second statement concerning the controversial advertisement with Good Good. This new statement acknowledges that Callaway approved the deleted video that depicted a man pushing a woman to the ground.

Good Good, a well-known YouTube golf channel with over 2 million subscribers, collaborated with Callaway for a special edition driver. In the ad promoting the golf club, Garrett Clark, a co-founder of Good Good, pushed Alexis Miestowski onto the turf. The advertisement starts with Miestowski reaching for the driver, leading Clark to sprint at her and shove her down, exclaiming, “Do not touch my new driver.”

Good Good and Callaway both swiftly removed the video from social media. Good Good apologized, stating the ad’s actions did not align with their brand values.

Following Good Good’s apology, Callaway shared its disappointment over the ad’s content and expressed appreciation for Good Good’s response. Callaway also emphasized its commitment to maintaining an inclusive environment in golf.

As scrutiny continued over the ad’s approval process, Callaway CEO Chip Brewer released an early morning statement on Tuesday, admitting the company’s role in approving the video. Brewer stated, “Mistakes were made, and we are taking the matter seriously.” He continued to apologize for the inappropriate content and clarified that Callaway stands against discrimination and violence.

The statement highlighted efforts to investigate the situation both internally and externally, adding changes to the approval processes to prevent future missteps. Callaway reiterated its commitment to diversity and inclusivity in golf.

The PGA Tour also responded to the backlash, denouncing violence and emphasizing golf’s potential to unite people in a welcoming way. Good Good is sponsoring the Tour’s inaugural Good Good Championship this November in Austin, Texas.

Mark Harris, a writer for OutKick, reported on the developments. The article concluded with the PGA Tour’s statement aligning with Callaway’s and Good Good’s ideals of inclusivity and respect.