FIFA’s plans to sell stakes in the World Cup to private investors have led to significant repercussions. Carlos Cordeiro, Senior Advisor to FIFA President Gianni Infantino, resigned in protest, citing deep concerns over the proposal.
Cordeiro called FIFA’s plan “a bad deal for FIFA’s Member Associations, a bad deal for football, and a bad deal for the long-term future of the game.”
The world football governing body revealed its intentions to sell a minority stake in a new entity, managing major events like World Cups and Club World Cups. The initiative has drawn criticism from federations UEFA, Concacaf, and the Asian Football Confederation (AFC), with UEFA threatening to boycott the World Cup if the plans proceed.
Cordeiro expressed strong opposition to the proposal, emphasizing its financial imprudence. He referenced FIFA’s already substantial financial resources, mentioning the $15 billion generated during the 2022-2026 World Cup cycle. He questioned the necessity of selling a stake to raise $4.2 billion, which he saw as compromising football’s future.
FIFA plans to sell a fifth of the new entity, FIFA Forward Enterprises (FFE), to an investor group led by Thrive Eternal for $4.2 billion. Funds are earmarked for member associations willing to engage via the FIFA Fast-Forward Programme (FFFP). Cordeiro argued FIFA’s existing financial capacity suffices to support game development, making the proposal unnecessary.
“Selling a permanent stake in football’s most valuable asset to raise $4.2 billion makes little sense. It is mortgaging football’s future without any compelling justification,” Cordeiro stated.
UEFA, Concacaf, and AFC rejected the proposals amid transparency concerns. Cordeiro criticized the process, highlighting unanswered governance questions and querying who truly benefits.
He expressed dissatisfaction with FIFA’s actions, deciding to resign from his advisory role. His departure follows controversy during his stint as U.S. Soccer president amid a lawsuit over equal pay.
FIFA responded by asserting it’s not selling football, defending the proposal but encouraging opposition voices. Prime Minister Andy Burnham condemned FIFA’s actions, questioning Infantino’s leadership capabilities.
Amid ongoing discussions, FIFA stands by its proposal despite backlash from several football federations.

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