Studio Ghibli Fest: A Timeless Theatrical Phenomenon

Amanda Mendoza VanCleave marks the calendar each year for Studio Ghibli Fest, a beloved event for her, her 3-year-old daughter, and her mother, Araceli. The annual revival of Ghibli films in theaters has become a cherished tradition for them. During these screenings, VanCleave’s daughter eagerly shouts ‘Totoro!’ upon seeing the familiar opening logo, bringing laughter to the audience.

Although the family first discovered Ghibli films on HBO Max, their favorite theater in Austin, Texas, became a regular destination. On a recent trip to see the 1988 classic “My Neighbor Totoro,” the three wore matching Totoro pajamas. For VanCleave, it is a special activity shared “us three girls together.”

Ghibli’s enduring appeal is well-known. The consistent theatrical presence of the studio’s films is unmatched. Ghibli Fest spans from June to October, serving as an ongoing cinematic celebration.

Since its inception in 2017 by GKids and Fathom Entertainment, Ghibli Fest has grown significantly. While Ghibli titles on HBO Max began in 2020, their box office success continues to climb. GKids president Dave Jesteadt notes the festival’s unlikely longevity: ticket sales keep setting new records, contrary to expectations.

Growing Box Office Success

The festival’s most successful year came in 2024, with 14 movies bringing in $16.4 million. Last year’s eight films grossed $10.6 million. Recent titles like “Ponyo” and “My Neighbor Totoro” enjoyed popular five-day runs. Shannah Miller, vice president of marketing for Fathom, has witnessed the demand expand dramatically, with the theatrical footprint growing from 640 to over 1,100 locations.

Ghibli’s Broader Audience

When GKids acquired the Ghibli library in 2011, the studio emphasized the importance of theatrical releases. Initially, retrospectives were held in major markets and arthouses. Ghibli Fest later moved films into multiplexes, introducing a new generation to anime. The aim was to treat these films as significant as any new Hollywood release.

As North American cinema attendance grows, theaters rely on older films to fill scheduling gaps. Ghibli Fest predates this repertory trend, yet it has succeeded in fostering new fans. While previous generations may first know Miyazaki’s “Spirited Away,” younger viewers now find “Ponyo” or “Howl’s Moving Castle.”

In 2020, the move to streaming brought fresh audiences eager to experience Ghibli films theatrically. This year’s schedule features “Tales of Earthsea” in August, a 40th anniversary celebration of “Castle in the Sky,” and a remastered “Princess Mononoke.” The year ends with a 25th anniversary of “Spirited Away.”

Celebrating a Loved Studio

Though Ghibli Fest remains a U.S.-based event, its cultural impact continues to grow. The Academy Museum hosts a “Ponyo” exhibit, while composer Joe Hisaishi plans a concert tour featuring Ghibli’s music. Still, it’s the grand cinema screens that captivate.

Angela Lector recalls dressing as Sophie from “Howl’s Moving Castle” and discussing “Princess Mononoke” with Japanese film students at a screening. For Lector, theaters provide a richer experience than home viewing. The chance to converse with fellow fans enhances the enjoyment.

Fans sometimes wish for lesser-known movies to be included in the festival. Lector hopes to see early works like “Nausicaä of the Valley of the Wind.” She believes Ghibli films are timeless and resonate with everyone. Whether characters or audiences, no one feels too small or too powerful.

VanCleave fondly remembers recognizing a Ghibli-inspired bow worn by her daughter’s classmate. The children’s mutual enthusiasm led to inviting the family to a “Ponyo” screening. It became a memorable theater adventure shared by two 3-year-olds in a single recliner.