FIFA, led by President Gianni Infantino, has reversed its controversial decision to sell a stake in its commercial and event operations following widespread criticism. On Friday night, Infantino admitted that the plan had created divisions contrary to its original goals. “Our purpose has always been to unite and improve,” he stated, confirming the proposal’s cancellation.
The plan faced strong opposition from UEFA, Concacaf, and the Asian federation (AFC). UEFA warned that all its 55 members would boycott FIFA tournaments, including the World Cup, if the plan persisted. FIFA initially defended its proposal, claiming it did not sell football and emphasized its commitment to open consultation.
However, the AFC soon expressed solidarity with UEFA and Concacaf. Internal opposition intensified when Infantino’s adviser, Carlos Cordeiro, labeled the plan a “bad deal”. Additionally, FIFA’s COO, Kevin Lamour, criticized Infantino, expressing relief at speaking out despite potential job risks.
Infantino faced mounting internal and external pressure. Anonymous insiders believed his leadership was at severe risk. Although Joshua Kushner’s Thrive Capital remained interested in the deal, FIFA ultimately canceled the plan.
The proposal aimed to create FIFA Forward Enterprises (FFE) to manage key tournaments. The goal was to sell a 21% stake for $4.2 billion, providing funds to member associations through the FIFA Fast-Forward Programme (FFFP). FIFA’s development funding was expected to exceed $10 billion over four years.
Despite the potential financial benefits, such as $40 million payouts to compliant associations, significant opposition arose from federations representing 137 out of 211 member associations. FIFA required a majority approval, including its 37-member FIFA Council, to proceed.
CONMEBOL did not reject the plans outright but stressed that decisions should prioritize football over financial gains. In response, FIFA retracted the proposal hours after CONMEBOL’s statement.
UEFA’s threat, coupled with Concacaf and AFC’s alignment, left Infantino vulnerable. The Athletic reported dissent over Infantino’s leadership during UEFA and Concacaf meetings. Infantino, in office since 2016, faced re-election challenges in March 2027.
According to Lise Klaveness of the Norwegian Football Federation, Infantino has lost significant trust. The issue highlighted concerns about governance and integrity within FIFA.
Analysis
This controversy marks a significant setback for Infantino. He went from leading FIFA during a $15 billion revenue World Cup to facing leadership challenges. Support letters for his next term were already submitted, but major confederation opposition weakened his position.
The internal backlash, led by figures like Cordeiro and Lamour, transformed an organizational dispute into a personal leadership challenge. Infantino’s focus has shifted from strategic ideas to maintaining his presidency amid potential challengers for the 2027 election.

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