Big 12 Commissioner Brett Yormark encountered criticism from Dan Dakich at OutKick after an incident involving Texas Tech media personality Sean Dillon. During their interaction, Yormark appeared aggravated by Dillon’s question. The commissioner instructed Dillon to “stand up” and repeat his question, implying he wanted to control his response.
“Stand up. Ask that question again, and I’m going to give you the answer I want to give you,” Yormark said.
Dan Dakich, who usually doesn’t defend many sports writers, expressed disbelief at the commissioner’s behavior. He made an exception to his usual stance on his show “Don’t @ Me,” voicing his discontent.
“These guys stand there like they’re kings. Stand up! F–k you. I got a mic. I got a question,” Dakich remarked. Yormark, a 59-year-old Indiana graduate, faced criticism from a fellow IU alumnus.
During the confrontation, Dillon asked about the Big 12 banning the act of tossing tortillas at games, a practice that had been a tradition for 35 years. He also mentioned Oklahoma State’s tradition of slamming paddles at games and raised issues regarding quarterback Brendan Sorsby and the league’s lawsuits.
The interaction touched on the league’s support for all schools, and Yormark’s reaction suggested frustration. While the details of Dillon’s questions might seem minor, Dakich’s defense of a media member from OutKick’s platform marked a significant moment. Dan aligning with media credentials showed a shift in his usual stance.
Joe Kinsey, Senior Director of Content at OutKick, noted the rarity of such a moment in OutKick’s history.

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