Podcast host Jennifer Welch endorsed Minocqua Brewing Company on her show after the brewery’s criticism of Turning Point USA founder Charlie Kirk. Welch and her co-host faced backlash for laughing at a joke about Kirk’s assassination last year.
Producer Kiley Josey read a Facebook post from Minocqua Brewing, which offered support after some sponsors withdrew from Welch’s podcast. The post described Kirk as a ‘racist jerk.’
‘Charlie Kirk was an awful human being, and everybody who’s not in a cult or a paid influencer on the right realizes that,’ read the post. ‘We’re sorry you’ve lost sponsors because you laughed at a joke about this racist jerk. We’d love to partner with you.’
Welch responded positively to Minocqua Brewing’s support, remarking, ‘That is so sweet. We are happy to promote your products.’ Welch commended the brewery’s stance against Trump and its progressive politics.
‘Anti-Trump merch. Free ads for them forever. They’re doing the good work,’ Welch said. ‘I love a business that stands firm against treating customers poorly.’
Minocqua Brewing attracted national attention with a ‘free beer, all day long’ offer upon Trump’s death, which they reiterated after an attack at the White House Correspondents’ Dinner was foiled.
Welch later told Fox News Digital they have no plans for a future relationship with the brewery, stating, ‘We never heard of Minocqua Brewing before today. We have no relationship and don’t intend to have one.’
TPUSA’s Andrew Kolvet commented on Welch and Sullivan’s sponsor loss, suggesting they shoulder the blame. He stated, ‘They consistently glorify assassination culture on their podcast. The audience and sponsors are indicating they crossed a line.’
Fox News Digital reached out to Minocqua Brewing for comment but did not receive a response.

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