PwC Launches Critical Thinking Certification Amid AI Job Changes

PwC is implementing a certification program to enhance critical-thinking skills among its employees in the US and Mexico. With the rise of AI capabilities, the firm aims to equip its workforce with the necessary tools to navigate a transforming job landscape. More than 85,000 employees, including those in Acceleration Centers, will participate, according to Yolanda Seals-Coffield, PwC US’s Chief People and Inclusion Officer. The program is scheduled to commence in December.

The Need for New Skills

As AI increasingly handles research, writing, and analysis, traditional methods of developing critical thinking may no longer suffice. Seals-Coffield noted that tasks once performed by junior associates have evolved. A PwC analysis of job listings revealed that entry-level roles now require skills previously associated with senior positions, including judgment and leadership.

PwC has identified 15 AI and human skills, such as empathy and adaptability, that distinguish employees. The certification will focus on honing critical thinking and judgment, deemed essential by the company.

Framework for Skill Development

The certification process starts with an assessment of an individual’s thinking style, clarifying their natural strengths and areas for improvement. Seals-Coffield explained that PwC is collaborating with professors and experienced staff to devise courses that enhance thinking abilities.

Next, employees will engage in realistic simulations, applying the framework to real-world situations. A personalized AI coach will further aid staffers in integrating learned skills into their daily tasks. This could include practicing challenging conversations or preparing for client meetings, with the AI coach providing feedback and recommendations.

Implementation and Evaluation

The program will be rolled out in phases, allowing time for employees to incorporate the skills into their work. Development leaders will evaluate proficiency during performance reviews. According to Seals-Coffield, the certification aims to instill repeatable skills rather than adhering to a pass/fail exam structure. Participants are expected to complete the certification by June 2027.

The initiative aligns with PwC’s broader approach to hiring and skill development, which emphasizes responsible AI use and professional skepticism. Over the last two years, the firm has expanded its recruiting efforts, increasingly hiring engineers and technologists beyond its advisory business into tax and assurance sectors.

Ongoing Skill Assessment

Post-certification, the AI coach will continue to provide instructional content, adapting to the company’s evolving needs. Seals-Coffield emphasized that PwC will regularly assess both AI and human skill proficiencies throughout employees’ careers.