Shopping for High-Quality Bath Towels on Amazon

Completing a hot shower with a fluffy, warm towel is a delightful experience. Fortunately, you don’t need to visit upscale stores to find quality towels. Amazon offers a wide range of high-quality options. With numerous choices, knowing what features to look for will help you find plush, durable, and absorbent towels.

Expert Advice for Choosing Towels

Interior design experts shared their top tips for selecting towels. Their insights, combined with evaluations from NBC staff, informed our top towel picks:

A good towel should have a high GSM, indicating its thickness and absorbency. For instance, Brooklinen’s Super-Plush towels measure 820 GSM. Lower GSM towels, like those with 600 GSM, are lightweight but still efficient.

Top Picks from Amazon

Brooklinen’s towels stand out for style and absorbency. Former NBC Selected managing editor Leah Ginsberg praised these towels for their chic appearance and softness.

Budget-friendly options are also available. Mili Godio, an updates editor at NBC Selected, found affordable towels on Amazon that perform well in terms of absorbency and length.

Factors to Consider

• Absorbency: Egyptian and Turkish cotton towels are known for their excellent moisture absorption.
• Certifications: Standard 100 by Oeko-Tex® ensures towels are free from harmful chemicals.
• Color and Design: Amazon provides a vast selection, making it easy to find the perfect match for your bathroom.

How to Shop for Towels

When shopping for towels, consider the following:

• Feel: Choose between fluffy or thinner options based on personal preference.
• Quantity: Families and couples should buy with rotation in mind. Four to twelve towels might be needed depending on household size.
• Budget: Quality towels are available at various price points, with mid-range choices offering great value.

Meet the Experts

Our article is informed by insights from Mina Lisanin, founder of ML Interiors, and Katie Elks, design director at Brooklinen.

At NBC Selected, we work with experts to provide independent, well-researched advice, as demonstrated in this guide by Bethany Heitman, our commerce editor.