National Dog Day Focuses on Health with Organic Treats

National Dog Day shines a light on canine health and the decisions owners make for their pets. A dog treat creator wants dogs included in the Make America Healthy Again (MAHA) initiative, focusing on whole, nutrient-rich foods.

Organic Dog Treats Emphasize Natural Ingredients

Sarah Goldberger, founder and CEO of organic dog treat company Lord Jameson, shared her views with Fox News Digital. Goldberger emphasizes the use of natural ingredients in her products. She stated, “We’ve never used anything artificial, including fake food coloring or flavoring. Our bright, beautiful colors are derived from real fruits and vegetables.”

MAHA Initiative Supports Healthier Choices

Officially launched in February 2025, the MAHA Commission encourages focusing on whole, nutrient-rich foods. It advocates reducing refined carbohydrates, added sugars, and certain artificial additives.

Goldberger believes these priorities will also impact pet nutrition. She noted that her company avoids artificial colors, flavors, and preservatives in their treats.

Creating Healthier Dog Treats

Lord Jameson began in 2019, inspired by Goldberger’s late dog, Jameson, and a perceived market gap for healthier treats. After Jameson’s illness, Goldberger noticed adverse effects from his medication, leading to a desire for cleaner treat ingredients.

Goldberger collaborated with a homeopathic vet, recalling the effectiveness of plant-based medicine. Their formulas, especially the wellness products, support dogs’ healing needs with plant-based ingredients, herbs, and botanicals.

Survey Insights and Treat Composition

Goldberger surveyed over 1,000 pet owners, discovering many dogs suffered from allergies and sensitivities to animal proteins, preservatives, and food colorings. Lord Jameson creates organic, plant-based treats using fruits, vegetables, herbs, and grains. Despite lacking preservatives, their treats boast an 18-month shelf life, a challenging production achievement.

She noted, “We’ve truly reimagined what dog treats can be and should be.” Even consuming the treats herself, Goldberger includes them in her children’s lunchboxes, receiving positive feedback for improving dogs’ digestive health.

Health Benefits and Special Dietary Needs

Goldberger shared personal insights, “As a dog mom, it’s frustrating when store-bought food causes diarrhea. Our whole-food ingredients yield firmer poop, as evident from reviews.” The treats may suit dogs with conditions like colitis or diabetes and meet specialized dietary needs.

Expanding Offerings and Operations

Lord Jameson introduced “protein-inspired” flavors for their Love Puffs line, featuring organic sorghum, a protein-and-fiber-rich whole grain. Goldberger highlighted their “completely vertically integrated” operations in Boulder, Colorado, including manufacturing, fulfillment, and warehousing.

Goldberger commented, “We’ve maintained stable prices for several years without tariff issues since most sourcing is from North America.” Lord Jameson treats are available at 5,500 US pet retailers, select grocery stores, and in four other countries.

Kelly McGreal of Fox News Digital contributed to this report. Teresa Mull is a freelance writer with the Lifestyle team at Fox News Digital.