Paige Lorenze Challenges ‘No Influencers’ Policy in Nantucket

Tommy Paul, the professional tennis player, and influencer Paige Lorenze recently married in Long Island. Despite Paige adopting the new last name ‘Paul’, her professional life as an influencer continues unabated.

Some mistook her rebranding as a retreat into a quieter lifestyle, but her recent actions prove otherwise. Paige Paul, as she is now known, addressed an incident at a store in Nantucket named Four Winds Craft Guild. A sign there read ‘No Influencers’, a message that Paige found troubling.

The store, established in 1948, seemed unaware of the positive impact influencers have had. Paige took to social media to address this, questioning the sentiment behind the sign. She highlighted that belittling women in new industries is not new, yet disheartening from a store celebrating craftsmanship traditionally tied to the local economy.

If you call yourself a feminist but proudly put up a ‘No Influencers’ sign, it’s worth asking who you are attempting to delegitimize, and why…

She pointed out that the creator economy is primarily driven by women. Brands have diverted billions into creator marketing due to its unique capacity for building trust, community, and driving sales — something traditional advertising struggles to achieve.

Paige emphasized that a single influencer with a dedicated following can launch a business that once required extensive corporate backing and advertising. Labeling influencers as unwelcome sends a conflicting message and undermines these successes.

Paige Paul remains committed to the influencer community and ready to confront injustices, even when they arise in unexpected places like a Nantucket craft store. She continues to support the influencer industry while advocating for its acknowledgment and respect.