Mixly Beverage Co.: Expanding Beyond Cocktails with Innovative Mixers

Mixly Beverage Co.’s mixers are celebrated for their versatility, finding a place in more than just cocktails. These unique flavors are also used in drinks like dirty sodas and marinades.

Entrepreneurial Beginnings

Johnna Rossbach, previously employed in a less creative field for 15 years, turned to entrepreneurship after becoming a mother. “I wanted to show my daughters what it looks like to be empowered,” she explained.

Her interest in cocktails led to the realization that many store-bought mixers were lacking. Often, they contained unwelcome ingredients and required extensive preparation.

With her background in marketing, Rossbach joined forces with Megan Sather, who brought design skills to the table. Together, they developed a series of fruit-based mixers, emphasizing real ingredients.

Overcoming Initial Challenges

The beginning was tough for Mixly. On their first night, nearly everything went wrong.

Starting at 4 p.m. and working until 3 a.m., they faced multiple equipment failures. Juicers broke, labelers malfunctioned, yet they powered through.

“That night showed us we were the perfect business partners,” Rossbach shared. Their shared determination laid the foundation for the company’s growth in New Hope, Minnesota.

Sticking to the Vision During Pandemic Disruptions

Early recipe development was supported by a friend’s mixology expertise. However, when COVID-19 struck, plans had to pivot rapidly. Manufacturing continued in a rented kitchen as they explored scaling opportunities.

“When you start a business, there is no map,” Rossbach noted. Facing unknowns, they managed to grow without external investors, keeping full control of their mission despite financial pressures.

Mixers for Everyone

Initially targeting cocktails, Mixly intended the mixers for non-drinkers too. Rossbach’s pregnancy coincided with the rise of the sober-curious movement, prompting efforts to ensure the mixers catered to all preferences.

The goal was to create something versatile, enjoyed with or without alcohol. This commitment predated current trends, though changing market dynamics continue to support the alcohol-free approach.

Diversification and Customer Feedback

Feedback revealed customers applied Mixly products in unexpected ways, from flavoring kids’ drinks to enriching recipes. Observing her daughters’ love of dirty sodas inspired further exploration into these avenues.

By rebranding to Mixly Beverage Co. in 2026, the company acknowledged the broader landscape. Its expansion into retailers like Walmart and Target speaks to this multifaceted approach.

Continuous Growth and Adaptation

The growth strategy emphasizes customer insights over preconceived notions. “What you think customers want isn’t always accurate,” Rossbach stated, highlighting the company’s agility in responding to market demands.

Initially, Rossbach envisioned an ultra-premium line. Yet, listening to feedback and remaining flexible allowed the brand to evolve, expanding beyond their initial concept.

Today, Mixly products are available in over 4,600 locations nationwide. New products consistently refresh the brand, fostering growth in unanticipated markets.

Explore Mixly Beverage Co.’s offerings, including their mango pineapple dirty soda syrup and elderflower mint spritz, suitable for a variety of drink preferences.