Bad Bunny to Illuminate Super Bowl Halftime Show

Puerto Rican music sensation Bad Bunny, born Benito Antonio Martínez Ocasio, is eagerly approaching his highly anticipated performance at the Super Bowl halftime show. In a recent press event hosted by Apple Music, he expressed a mixture of excitement, gratitude, and introspection about this significant opportunity. Despite being in the midst of his tour and having just participated in the Grammys, Bad Bunny remains enthusiastic about this opportunity to share his music on such a grand stage.

During the press conference, Bad Bunny reflected on how much more excited he was for his family, friends, and fans who have supported him throughout his career. He highlighted the importance of sharing his culture through performances, making them uniquely special. Bad Bunny, recognized as one of the most-streamed artists globally, continues to make history. He recently claimed the album of the year award at the 2026 Grammys for “Debí Tirar Más Fotos”, marking the first time a fully Spanish-language album has earned this prestigious accolade.

Humorously, he mentioned that fans need not worry about understanding Spanish to enjoy his halftime show, though they should be ready to dance. This sentiment harks back to his “Saturday Night Live” monologue from the previous October. The press event, hosted by Apple Music’s Zane Lowe and Ebro Darden, saw a notable turnout, especially from Spanish-language and Latin American media outlets, signifying the growing interest in Bad Bunny’s cultural impact and performance.

“It’s going to be a huge party,” he said, declining to divulge specific details but ensuring that the audience can expect a vibrant display of his cultural heritage. “I want to bring to the stage, of course, a lot of my culture. But I really don’t, I don’t want to give any spoilers. It’s going to be fun.”

Bad Bunny’s journey to the Super Bowl has been driven more by personal connections and cultural identity than by accolades. His latest project allowed him to reconnect with his roots, focusing on personal expression rather than pursuing recognition like album awards or high-profile performances.

Having previously shared the Super Bowl stage during the 2020 halftime show with Jennifer Lopez and Shakira, Bad Bunny remains focused on creating, enjoying the process, and connecting authentically with his audience. When asked about potential surprise guests for his performance, he cheekily suggested that there would be many spectators, including his family and friends.

Interacting with the next generation of journalists, Bad Bunny highlighted his mother’s unwavering belief in him, not just as an artist, but as a person, attributing much of his success to her early support. This year’s Super Bowl will be hosted at Levi’s Stadium in Santa Clara, featuring the Seattle Seahawks facing off against the New England Patriots. The pregame show will also boast an impressive lineup with performances by Charlie Puth, Brandi Carlile, and Coco Jones.

In a historic inclusion, all pregame and halftime shows will incorporate sign language to enhance accessibility. This includes performances in American Sign Language and a multilingual signing program that encompasses Puerto Rican Sign Language, led by interpreter Celimar Rivera Cosme.