How Escalate Supports McDonald’s Workers with Transportation Aid

Ebert Velasquez Ramos works at a drive-through in Morningside, Md. Without a car, he sometimes depends on Escalate, a startup offering Uber vouchers for workers. This service helps him get to work on time. Escalate’s app, which provides quick vouchers for Uber, was introduced at seven McDonald’s restaurants in suburban Washington, D.C.

Escalate was founded by Sienna Daniel and Sean Segal. Both have a background in nonprofits, focusing on enhancing employment opportunities for underemployed individuals. These efforts highlighted recurring practical issues like transportation or childcare that often derail job retention.

Opportunities might be there, but if they don’t have what they need to be able to get to where they need to go, there’s a problem. – Sienna Daniel

Segal and Daniel launched Escalate, an app designed to reduce employee absenteeism and support staff in overcoming practical barriers to employment.

A McDonald’s Pilot

In 2025, Escalate received a grant from Maryland to pilot their app with McDonald’s franchises in Prince George’s County. The app allows employees to request emergency assistance, such as Uber vouchers, grocery gift cards, or financial help for childcare. Franchise co-owner Imani Ford noted the app’s positive impact on minimizing callouts.

Employers often find missed shifts costly. Absent employees lead to longer lines and possible overtime pay, increasing expenses. Franchise human resources manager Chantel Johnson also helped, sometimes personally transporting employees to avoid callouts.

Winter Storm Catalyst

Initially, employees were skeptical of the app. To address communication barriers, Escalate translated the app into Spanish. Adoption increased after a winter storm demonstrated its practicality.

For instance, Veronica Allmon, who uses an electric scooter, relied on the app to secure transport during the storm, ensuring she could work. Promotion to a managerial role quickly followed, solidifying her job security.

Usage and Safeguards

Over 80% of Escalate’s requests relate to transportation. The company limits requests to three per month per employee, beyond which, coaching is provided to address underlying issues. The app maintains confidentiality, which fosters employee trust.

Financial Implications

After the pilot, the McDonald’s franchise continued using the app, paying $250 monthly per store. Additional costs cover vouchers and gift cards, previously averaging $250 monthly per store. Escalate strives to scale, reducing overhead with overseas coaches and AI.

Currently, Escalate is exploring opportunities with other retailers and manufacturers. The company aims for widespread application and industry impact, promoting a culture of care and efficiency in employee management.