A Big Gamble for the Left: Can Socialism Appeal in a Swing State?

Francesca Hong, a state legislator in Wisconsin, is running for governor. Her campaign aims to show that a democratic socialist can win in a battleground state. While some believe her victory would benefit Republicans, her candidacy is drawing attention.

Mr. Jeff Hanneman, a resident of Wisconsin Rapids, was upset by a plan to construct a 220-acre data center on a closed paper mill site near his home. Concerned about potential pollution of the Wisconsin River, Hanneman, a Republican and Trump supporter, decided to back Hong. He sees potential for positive change, stating, “I really don’t think or care about the label. If she was voted into office, she could do a lot of good things for our state.” He displayed a “Francesca Hong for Governor” sign alongside a “No Data Center” sign.

The progressive movement is gaining momentum, with liberal voters discontented with the Democratic establishment. Many view it as outdated and influenced by corporate interests. As a result, some longtime incumbents are losing to more progressive challengers. The term socialism is becoming more acceptable on the left, with candidates succeeding in House primaries in New York City, Denver, and Philadelphia.

Wisconsin presents a challenge for Hong. Trump won the state in 2024. If Hong, a 37-year-old Democratic state representative and ex-restaurant owner, secures her party’s nomination, she will face a tough general election against a Republican. This concerns some Democrats, who fear a socialist candidate might not appeal to moderate and conservative voters in Wisconsin.