Popeyes Partners with The Surf Lodge for Unique Summer Dining

The Surf Lodge in the Hamptons, known for its iconic chicken tender tower, has teamed up with Popeyes to offer an ‘elevated’ Louisiana-style experience. This partnership marks a unique collaboration between Popeyes and The Surf Lodge, announced through a press release from the fast-food chain.

The Surf Lodge’s chicken tender tower, traditionally priced at $150 and served with fries and sauces, has gained a loyal following. Last year, a TikTok reviewer praised the tower as ‘amazing’ and stated it was worth every penny.

Popeyes will now bring its Louisiana flair to The Surf Lodge, providing hand-breaded and hand-battered crispy chicken tenders. These will be presented in a multi-level tower with a variety of Popeyes dipping sauces, enhancing the venue’s hospitality experience. The $150 price point remains to match The Surf Lodge’s premium offerings.

The Surf Lodge, located in Montauk on Long Island, acts as a hotel, restaurant, and live music venue. It has hosted celebrities like Kate Hudson, Gwyneth Paltrow, Leonardo DiCaprio, and Snoop Dogg. The chicken tender tower is expected to become the highlight of summer gatherings, promoting significant social media attention.

Popeyes describes this partnership as placing its brand at the center of the East Coast’s vibrant music scene, where cultural events and good food meet. The partnership allows Popeyes to present its products in a fresh and memorable way.

Throughout the summer, Popeyes plans to launch special menu items, exclusive merchandise, and more. The partnership also involves The Surf Lodge’s summer concert series, which features renowned performers like Snoop Dogg and Teddy Swims.

The Surf Lodge, established in 2008, expanded with The Snow Lodge in Aspen, Colorado, in 2019. It has a history of featuring esteemed acts like John Legend, Willie Nelson, and others. The chicken tender tower, a favorite off-menu item, has garnered significant attention on social media, becoming a signature dish.

Montauk and The Surf Lodge have gained fame via appearances on the reality TV show ‘Summer House.’ Online discussions often mention the popularity of chicken tenders among the show’s cast, citing the dish’s appeal during social gatherings.